Word: take
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Dates: during 2000-2009
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Auto-marketing gurus take note: the brave new world of ZE cars is here, ready or not, and please make them sexy...
There are three types of zero, or near zero, emission cars: electric plug-ins, hybrid plug-ins and hydrogen fuel cells (which create power by having oxygen and hydrogen pass over electricity-generating electrodes). But each major automaker has its own take on which advanced technology will win 10 years down the road. (See the video "Charge Your Car for 60 Cents...
...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...
Chrysler, however, appears to have had insufficient inventory in stock at dealers to take advantage of the surge in new-car shoppers, says Jessica Caldwell, an analyst for Edmunds.com. "Chrysler's lack of small cars also hurt," she adds, nodding to the Clunker-program buyers' strong preference for fuel-efficient vehicles. Even struggling General Motors Corp., which also closed its factories after filing for bankruptcy and saw total sales drop year over year, reported a sales increase of 30% in August, when measured against the previous month. Overall, Chrysler sales were up a meager 5% compared with July and dropped...
...Despite those initial barriers, the iPhone seems likely to transform the mobile-phone market in China. While smart phones occupy just 10% of the Chinese mobile market now, that will jump to as high as 30% next year, Zhang says. Apple's model may take time to expand its market share, but it has already forced wireless giants like China Mobile to react. In July the world's largest mobile carrier said it was developing its own smart phones using software based on the Android operating system and manufactured by Dell, Philips and Samsung. If you want to know...