Word: take
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Dates: during 2000-2009
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...biological level, Walker explains, the "emotional rind" translates to sympathetic nervous-system activity during sleep: faster heart rate and the release of stress chemicals. Understanding why nightmares recur and how REM sleep facilitates emotional processing - or hinders it, when nightmares take place and perpetuate the physical stress symptoms - may eventually provide clues to effective treatments of painful mental disorders. Perhaps, even, by simply addressing sleeping habits, doctors could potentially interrupt the emotional cycle that can lead to suicide. "There is an opportunity for prevention," Bernert says...
...late 2008, Hyundai's U.S. management team began searching for ways to drive around this mental block. The solution was as direct as it was unusual: Hyundai would promise to take back vehicles from buyers who got sacked within one year of their purchases. Tossing a marketing campaign together in just five weeks, Krafcik had ads running on TV by early January, in time for the much watched National Football League playoffs. The offer instantly grabbed headlines across the country. "Give them credit, they made some noise," says Gary Dilts, a senior vice president at auto-research firm J.D. Power...
...focused on reducing sticker shock. In May, for example, Acer launched new line of ultra-thin notebooks that can run for more than eight hours without recharging yet cost as little as $699. Wang claims these full-featured machines are unique in the market, and that it will take six to nine months for his competition to catch up. "It's not just low price," Wang says. "There is innovation in the product as well." Acer is entering the cell-phone business, and Wang makes no excuses for churning out low-margin netbooks, considered inferior devices by computerati because...
...creditor-appointed managers. What makes Primark different - and keeps customers interested - is a keen eye for fashion trends worthy of a more expensive retailer. Devotees call the store Primani or Pradamark in honor of its acute fashion sense. And hot styles are delivered with commendable speed. New products can take as little as six weeks to hit the hangers. Primark has bridged "the gap between sheer value and fast fashion," says Robert Clark of London-based consultancy Retail Knowledge Bank...
...Asia, where gas-powered scooters are popular, and India, where rising incomes mean personal transportation is starting to be in reach of hundreds of millions. Japan has seen steady annual sales of about 300,000 for several years, and in the cycle-crazy Netherlands e-bikes are beginning to take off. In the U.S., where bikes are still overwhelmingly used for recreation rather than transportation, e-bike sales are expected to break 200,000 this year, or about 1% of China's sales. (See 10 things to do in Shanghai...