Word: takeoff
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...WHAT?! Seems everyone's ripping off the iMac idea. Take this parody ad for the fruity-colored "iBrator" at sleeplessknights.com The site also has a movie takeoff of Apple's famous 1984 commercial, but the heroine doesn't throw a hammer. Steve Jobs' response: "Well, we do encourage people to think different...
...1950s, when the hard sell was hard to avoid, Stan Freberg came along to show Madison Avenue that the commercial could be a miniature work of art--and sometimes of daring. Freberg pitched Meadowgold milk in the style of Gilbert and Sullivan, hawked Pittsburgh paints with a takeoff on Moby Dick, and decked out Ann Miller with a Busby Berkeley chorus line to trumpet Heinz's Great American Soups. He produced radio ads for the McGovern-Hatfield amendment to end the Vietnam War and, perhaps even gutsier, persuaded Pacific Airlines to let him do a series of ads poking...
Nonetheless, around 8:30 p.m., shortly after Carolyn arrived in a black radio car, she, Kennedy and Lauren climbed inside the plane and belted themselves into its plush leather seats. At 8:38 p.m., 12 min. after sundown, the Essex tower cleared them for takeoff, and the wheels of the red- and-white Piper Saratoga left the ground...
...after takeoff, things got dicier. By this point in Kennedy's flight path, the lights of Westerly, R.I., would ordinarily have been visible to the left, and the porkchop-shaped outline of Block Island should have been off to the right. Kennedy banked the plane, quickly passed the island and found himself, at last, over utterly open ocean. It was at this moment, according to radar records, that the plane, which had been holding steady at 5,600 ft., suddenly began to descend at about 700 ft. per min. That's not emergency speed for this single-engine aircraft...
...legend will grow now that he's gone. The pathos of this story, the sense of fate drawing him into its clutches, the broken ankle, his anxiety about the flight, the heavy traffic en route to the airport and the late takeoff, darkness setting in as he flew up the coast, the refusal to turn back, the radio silence, the nearly moonless night, the descent into the mist and the horizonless dark, and the terrible, spiraling fall...