Word: takeout
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...someone in marketing at Time Warner thought he'd release a new Morrissey CD, whether Morrissey had anything good left or not. It looks like someone raided the depths of the freezer and made a 16 course meal out of two-year-old freezer-burned chicken and crystallized Chinese takeout...
...meal replacement is the critical battleground between supermarkets and restaurants for consumer food dollars. According to the marketing firm NPD Group in Chicago, of the $691 billion that Americans forked over for food in 1996, 46% was for dishes bought outside the home. And half of that went to takeout. The traditional grocery store is morphing into a catering hall-delivery service. Last month A&P announced that hungry Web surfers can view full menus and in-store specials, and order prepared meals online from one of the company's 700 stores. Restaurateurs are developing delivery systems that can dispatch...
Nevertheless, Boston Market has fundamentally changed the restaurant industry. More than half the meals ordered in a sit-down restaurant get up and go home to be eaten. According to the National Restaurant Association, this year the entire industry is growing at a modest 3% clip, while takeout is expanding at more than twice that, at 7%. "The restaurant has become a prepared supermarket," says the NPD Group's Balzer...
...supermarket is slowly becoming more like a takeout restaurant. With more competitors taking a bigger bite out of their profits, supermarkets are steadily increasing their selection of prepared foods. According to a survey by the Food Marketing Institute, 22% of consumers bought ready-made food from supermarkets last year, nearly double...
...that would have once seemed about as down-market as getting ready for a date at the makeup counter at Macy's. The Ukrop's chain, based in Richmond, Va., has been selling prepared meals since the mid-'80s. Today 45% of store space is devoted to selling 130 takeout items, which are freshly prepared, often in front of customers...