Word: takings
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Dates: during 1940-1949
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Retailers have also plugged cowboy stuff to the hilt. As one said: "Cowboy things used to be considered just toys. But we've been smart enough to take them out of the toy class and make many of the items necessities for many kids. Now they wear blue jeans and Levi's to school, even in New York." Brooklyn's Abraham & Straus has set up a special cowboy section; Philadelphia's Lit Brothers has a "Western Trading Post." And retailers have egged on manufacturers to add new "cowboy" items. The latest item on the list...
Lounging in Luxury. Like real cowboys, who take to such luxuries as $125 hand-embroidered gabardine shirts, moppets can also indulge in embroidered shirts for $15, embossed holsters at $15, fringed and decorated leather chaps at $12, and even cowboy pajamas for $2.98. To have a well-dressed cowboy in the home, parents can plunk out as much as $83.40 for a single outfit. For another $42.50, they can buy a gabardine shirt, trousers and felt hat for a cowgirl. Even at those prices, retailers have found little buyers' resistance...
Faced with the Labor government's plan to take over the sugar industry, Great Britain's biggest sugar company, Tate & Lyle, decided to fight back. On the 2,000,000 cartons of sugar it sells daily, Tate &. Lyle printed: "Keep S Out of State"; "Tate, Not State"; "Untouched by Hand-Hands Off Sugar." Last week, after two months of campaigning, Tate & Lyle's Lord Lyle charged that the Ministry of Food had tried to throttle his propaganda. Not so, said the Ministry: "Lord Lyle's statement mystifies us. The ministry has no powers, to intervene...
Said the ad in the Wall Street Journal: "Management needs person or corporation to take complete charge of sales and production. With or without investment." In this way, Detroit's Charles S. Langs, 36, the harried inventor of Posēs (pronounced pose-ease), a strapless, wireless, adhesive brassière, hoped to get out from under a mushrooming small business which had grown too big to handle...
Last week Langs confessed: "I don't know anything about merchandising. It will take a big outfit to market this properly." If the right company answered the ad, Langs said he might turn over the gadget and just take a royalty...