Word: takings
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Dates: during 1940-1949
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...long time, Lever Bros.' Missouri-born President Charles Luckman has been itching to move his headquarters out of tree-shaded Cambridge, Mass. He wanted to take his staff down to New York, to the market place, where it would be close to the advertising agencies that spend some $12 million of Lever money every year. He also wanted to build a new $6,000,000 Lever House and gather the top management of Lever and its three U.S. subsidiaries under one roof...
...splashy newspaper ads, cut out down payments and sent his 80 salesmen out to ring doorbells. Some used the old trick of following an ice wagon down the street to find householders still using iceboxes. One man stayed out so many nights selling that he finally decided to take his wife along: she talked to housewives while he cornered the husbands...
National's "Star" passengers will get the full red-carpet treatment, starting with a carpet on the loading ramp and recorded music at take-offs and landings. The specially decorated DC-6s will seat 56 people and will have a lounge (Eastern's smaller Constellations carry 60 passengers, some sitting three abreast), fresh flowers in the planes every day, and such features as hot hors d'oeuvres and linen napkins. Fares will be no higher than on other DC-6 flights...
Equally disenchanting are the narration and songs by Bing Crosby, who without ever putting in a personal appearance manages to impose his familiar personality on large chunks of the film like the second take of a double exposure...
Testing Haul. This book, the second of a projected panel of four about the West, takes up where The Big Sky left off. Basically it is the familiar story of a wagon train moving west from Missouri to Oregon, but with differences that the jaded reader of historical fiction will be quick to appreciate. In all the body-torturing, spirit-testing haul from Independence to the Willamette, there is not one Indian attack, not a single war whoop or flaming arrow, not one hot-blooded, devil-may-care hero to turn in an impossible rescue, not even a big-breasted...