Word: tal
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Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win the nation's No. 1 selling spot. The side effects of Crest's leap were consider able: a few fringe toothpastes were forced off the market, other brands' advertising budgets soared to keep up with Crest, and almost everybody in the business hurried back to the laboratory...
...East 77th. A look at some of the major trends in European art today. Cobra Painters Corneille, Jorn and Alechinsky turn vivid hues and vivacious imaginations into Dutch gardens and smirking faces. Noel, Dahmen and Castel scratch calligraphy in mixed media to achieve image with script. Frenchmen Messagier and Tal-Coät recall nature's misty moods in abstract landscapes. Belgian Pol Bury puts chance to work in moving sculpture. Julius Bissier's refined watercolors and temperas round out the show. Through July...
...Nasser's enemies in the Arab world-the Hashemite Kingdom of Jordan-showed signs last week of being discreetly available. In his stone Basman Palace in Amman, guarded by Circassian troopers in astrakhan hats, Jordan's King Hussein deftly shifted Prime Ministers. Out went muscular Wasfi Tal, 43, an efficient but Nasser-hating administrator. In came Jordan's "man of crises,'' five-time Prime Minister Samir Rifai, 62, who has been campaigning in recent months for more democracy inside Jordan and an end to antagonism against Nasser...
...loaded pistol in his shoulder holster. But plucky little Hussein - scornfully referred to by Cairo as "transistor-size" because of his 5-ft. 6-in. height - has a king-size knack for survival. This year alone, he escaped three murder attempts, all laid to Nasser. "Assassination." says Premier Wasfi Tal dryly, "is an occupational hazard for the King and his Cabinet...
...head the new government, Hussein, fortnight ago, renamed as Premier able Wasfi Tal, 42, who was summoned home last February from his post as Jordan's Ambassador to Baghdad and ordered to breathe new life into a wheezing administration. A onetime British army captain who takes Washington's New Frontier as his model, Tal installed a young, twelve-man Cabinet that included eleven university graduates, immediately fired 150 corrupt or inefficient senior officials in a housecleaning that swept out his own uncle...