Word: talbott
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Does the big corporation executive work harder than the man who owns his own company? Which is happier and healthier? Whose wife is better off? To find the answers to these and similar questions, Arthur Stanley Talbott, a California advertising man, questioned in top California executives ($35,000 a year and up). He checked the parking-lot attendants at their plants, spoke to their wives, secretaries and doctors, snooped around their golf and yacht clubs, even checked their medicine cabinets. Last week Talbott released his findings...
...original group of 111, Talbott soon found 37 who were putting in only 30 hours a week or less. They got to work around 10, knocked off at 3, took three-hour lunches, played golf or went fishing two or three times a week, often stretched their weekends to four or five days. All but five of this group either owned their own companies or were officers of small local businesses...
Last week, 47-year-old Arthur Stanley Talbott told the Los Angeles Advertising Club the results of his survey on "How to Open Women's Purses.." Certain words in ads and sales talks are "repulsive" to women, he said. Examples: habit, bra, leathery, sticky, parched, calisthenics, crust, matron, clingy, model. Good sales words, which "appeal to women's hearts, emotions and vanities": poise, charm, graciousness, dainty, twinkle, hope, blush, bloom, bachelor, crisp, fairness, garden...
Instead of moving in with a fast sales patter, the clerk who spends "three minutes buttering up the customer can trim seven minutes off the usual 20 it takes to sell a pair of shoes," said Talbott. He also checked displays at 70 Joyce retailers, found that white light on a display "is too hard" and helps few sales, purple light even fewer ("it's old-timy"). But yellow and red lights ("warm, emotional colors") boost sales of summer shoes because they excite the "impulse buying" of women...
...Talbott is now making a new test: showing women photographs of shoe clerks to see which sales faces they like and dislike. He expects to prove that "certain types of faces should be kept in the rear...