Word: talcum
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Dates: during 1920-1929
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...machine, then distributed to three furnaces, but the latest improvement provides each furnace with its own pulverizer and does away altogether with the problem of distribution. The new pulverizer is attached to the door of any furnace. Like a large coffee mill, it grinds the coal until talcum powder would look coarse in comparison; sprays it into the greedy furnace where it becomes incandescent almost immediately...
...white elephant, adorned with tar and talcum powder, strolled down Fifth Avenue, Manhattan, at 12 noon, trailing behind her a train of toy trolley cars, each painted, in large letters, with the name of that excellent hostelry, The Hotel Roosevelt, what would this be? It would be a publicity stunt. What would a hardboiled, wise, cynical, alert newspaper reporter think it was? He would think it was a front-page story. This, at least, was the opinion which intelligent persons were compelled to adopt after witnessing last week in Manhattan an example of journalistic susceptibility to unoriginal press-agenting...
Continental Can Co. (Second only to American Can Go. in manufacture of cans for foods, paints, talcum powders, etc.)- $4,438,646. Previous year...
Advertisement for Mennen's talcum powder: the statue of a small baby, squatting, pudgy and cheerful of countenance; toes curled; in marble, with pedestal de- scription...
American Manufacturers of Toilet Articles decided at their Atlantic City convention last week to direct considerable of their 1927-28 advertising to men. Men, said F. A. Adams of Cincinnati to his associates, spend $60,000,000 yearly for cosmetics-perfumes, toilet waters, cold creams and talcums. A favorite talcum has been one that imitates a coat of tan. A new perfume intended for men is golden brown and has a bouquet reminiscent of Scotch whiskey. In the face of robust custom, the problem of advertising cosmetics to men is no less difficult than the problem of cigaret-makers advertising...