Word: talcum
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Dates: during 1960-1969
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...every newborn baby in line for the de luxe set of toilet articles (talcum powder, oil, cologne, cleansing milk, soap and a small embroidered towel) that goes for $35. But those in the market for a single diaper (emblazoned, of course, with the Dior griffe) can get away for only $3; a gold safety pin to go with the Diorpers costs an extra $3. Price, obviously, is of small issue to the small issue of Morocco's King Hassan; his three daughters are regular "Baby Dior" patrons, as are Iran's Prince Reza (for whom Bohan designed...
...appeared on the black market last summer, but in such short supply that it commanded a price of $8 or more per capsule. The predictable result is that nearly all the "THC" now being consumed, by sniffing or otherwise, is not really THC at all. Instead, it may be talcum powder, an amphetamine ("benny"), LSD or, more likely, a tranquilizer no longer approved for human use but still used to knock out ailing rhinoceroses and elephants in zoos...
...except on the midtown corners that surround the First Baptist Church. Here, beginning shortly before 8 a.m., cars crowd in to disgorge loads of early worshipers. A few of the young women wear miniskirts, bouffant hairdos and unlikely eyelashes. Their female elders, considerably less chic, carry the aura of talcum and printed voile that spells the Sabbath all over the South...
...Talcum for Creaks. Horowitz's stiffest stipulation, however, was that he be allowed a dry run of the program before committing himself to go through with it. CBS, whose executives considered the show such a top secret that they referred to it only as "Project X," dispatched carpenters to Carnegie Hall to shore up the aging stage. Talcum powder was sprinkled between the boards to eliminate creaks caused by the movement of cameras. TV crewmen were provided with velvet slippers. Producer-Director Roger Englander boned up on scores so that camera angles could be synchronized with changes...
Thompson's newcomers include such groups as American Machine & Foundry, the American Gas Association, Rolex watches, a line of Mennen Co. deodorants, talcum and after-shave lotion, and Carte Blanche credit cards. In a joint post-meeting statement, Chairman Norman H. Strouse and President Dan Seymour noted that the No. 1 agency in the U.S. is also assuming global proportions. "We have added new business this year," they said, "in every part of the world." And so they have. Combining Yankee know-how with local offices, the agency will now promote Gillette, Listerine, Singer, De Beers diamonds and Dunlop...