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Word: talcum (lookup in dictionary) (lookup stats)
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...except on the midtown corners that surround the First Baptist Church. Here, beginning shortly before 8 a.m., cars crowd in to disgorge loads of early worshipers. A few of the young women wear miniskirts, bouffant hairdos and unlikely eyelashes. Their female elders, considerably less chic, carry the aura of talcum and printed voile that spells the Sabbath all over the South...

Author: /time Magazine | Title: Baptists: Where God's Business Is Big Business | 11/8/1968 | See Source »

...Talcum for Creaks. Horowitz's stiffest stipulation, however, was that he be allowed a dry run of the program before committing himself to go through with it. CBS, whose executives considered the show such a top secret that they referred to it only as "Project X," dispatched carpenters to Carnegie Hall to shore up the aging stage. Talcum powder was sprinkled between the boards to eliminate creaks caused by the movement of cameras. TV crewmen were provided with velvet slippers. Producer-Director Roger Englander boned up on scores so that camera angles could be synchronized with changes...

Author: /time Magazine | Title: Specials: All Out for Project X | 9/20/1968 | See Source »

Thompson's newcomers include such groups as American Machine & Foundry, the American Gas Association, Rolex watches, a line of Mennen Co. deodorants, talcum and after-shave lotion, and Carte Blanche credit cards. In a joint post-meeting statement, Chairman Norman H. Strouse and President Dan Seymour noted that the No. 1 agency in the U.S. is also assuming global proportions. "We have added new business this year," they said, "in every part of the world." And so they have. Combining Yankee know-how with local offices, the agency will now promote Gillette, Listerine, Singer, De Beers diamonds and Dunlop...

Author: /time Magazine | Title: U.S. Business: J.Walter Global | 12/23/1966 | See Source »

Behind Red Doors. The year Arden originated the magic formula was 1910, four years before her latter-day archrival, Helena Rubinstein, arrived in the States. It was an era when women washed their own hair, when a lady used glycerine, rose water and talcum powder in moderation, when the vilest words that could be hissed were "She paints." Petite (5 ft. 2½ in.), fluttery, auburn-haired Florence Nightingale Graham was only the daughter of an immigrant Ontario truck farmer, but she intended to be a lady. Borrowing 1) a name from two genteel Victorian books (Elizabeth and Her German...

Author: /time Magazine | Title: Women: Hold Fast to Life & Youth | 10/28/1966 | See Source »

...samples worth $2 or $3, then charge their customers about 290 for it. The eight or more items in a men's pack currently include Old Spice lotion, Gillette blades and Alka-Seltzer; the women's pack has, among other items, Pond's cream makeup and talcum, Colgate's Lustre-Creme shampoo and Grove Laboratories' NoDoz. On large campuses, bargain-happy undergrads have grabbed up as many as 8,000 one-to-a-customer packs...

Author: /time Magazine | Title: Promotion: Big Marketing Man on Campus | 3/4/1966 | See Source »

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