Word: talcumed
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...white elephant, adorned with tar and talcum powder, strolled down Fifth Avenue, Manhattan, at 12 noon, trailing behind her a train of toy trolley cars, each painted, in large letters, with the name of that excellent hostelry, The Hotel Roosevelt, what would this be? It would be a publicity stunt. What would a hardboiled, wise, cynical, alert newspaper reporter think it was? He would think it was a front-page story. This, at least, was the opinion which intelligent persons were compelled to adopt after witnessing last week in Manhattan an example of journalistic susceptibility to unoriginal press-agenting...
Continental Can Co. (Second only to American Can Go. in manufacture of cans for foods, paints, talcum powders, etc.)- $4,438,646. Previous year...
Advertisement for Mennen's talcum powder: the statue of a small baby, squatting, pudgy and cheerful of countenance; toes curled; in marble, with pedestal de- scription...
American Manufacturers of Toilet Articles decided at their Atlantic City convention last week to direct considerable of their 1927-28 advertising to men. Men, said F. A. Adams of Cincinnati to his associates, spend $60,000,000 yearly for cosmetics-perfumes, toilet waters, cold creams and talcums. A favorite talcum has been one that imitates a coat of tan. A new perfume intended for men is golden brown and has a bouquet reminiscent of Scotch whiskey. In the face of robust custom, the problem of advertising cosmetics to men is no less difficult than the problem of cigaret-makers advertising...
...editorial was duly printed. Everywhere in the midwest people read it and groaned for the passing of manhood, seduced by the perfumed ways of a cinema fop. Over a hotel breakfast tray a closely muscled man, whose sombre skin was clouded with talcum and whose thick wrists tinkled with a perpetual arpeggio of fine gold bangles, read the effusion with rapidly mounting fury. Then he (Rudolph Valentino) wrote out and mailed to the Chicago Tribune editor a formal note. He said that he infinitely regretted that American statutes made illegal the honorable and historic duello. But he felt happy...