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...gotten smarter about how to build talent, we've created more opportunities for them within the company," says Gary Marsh, president of entertainment for Disney Channels Worldwide, who remembers walking Duff over to the music division and introducing her to Bob Cavallo, head of Hollywood Records. "For many people, TV is an endgame. For us, TV has simply become a launchpad to opportunities elsewhere in the company. By creating these opportunities, [we make sure] the talent is more interested in engaging longer with the company...

Author: /time Magazine | Title: Making New Mileys: Disney's Teen-Star Factory | 10/22/2009 | See Source »

Disney Channel is taking extraordinary steps to make its modern Mouseketeers' stay at the Mouse House as long - and mutually enriching - as possible. Most recently, this includes instituting a Talent 101 seminar. Young actors whose shows have been filmed but not yet aired are required to attend Talent 101 with a parent. It includes instruction from security experts, media-relations consultants and psychologists. Mendler is one of its first graduates. "We learned how to answer questions from the media and how your family has to be your support," she says. "I was surprised at the amount of security some people...

Author: /time Magazine | Title: Making New Mileys: Disney's Teen-Star Factory | 10/22/2009 | See Source »

...every young actor wants to be a cog in the Disney machine. It pays considerably less than the networks do and typically expects to monopolize an actor's time and talent for at least four TV seasons - 14 to 18 years old seems to be the sweet spot. Still, the line of hopefuls shows no sign of dwindling. "Disney's an amazing cross-promoter. You will become a teen star," says Levy. "Then you'll have to work twice as hard to prove you are more." (Read "The Jonas Brothers Movie Review: Kids vs. Critic...

Author: /time Magazine | Title: Making New Mileys: Disney's Teen-Star Factory | 10/22/2009 | See Source »

...fact, Disney's successful moves, along with similar ones by Nickelodeon, which is in the teen-star business too, have created something of a boomlet in the child-talent business. Big agencies such as CAA and William Morris Endeavor now have dedicated youth departments. "What used to happen is that we would find the talent, and there would be a feeding frenzy," says Marsh. "Now that we've shown these are potentially viable clients for them in the long term, talent agencies have become more aggressive in finding their talent before we do." And locating them, he says...

Author: /time Magazine | Title: Making New Mileys: Disney's Teen-Star Factory | 10/22/2009 | See Source »

...increased game speed bothers Tassopoulos, the freshman does not show it. Not only has the goalkeeper displayed her physical talent with a number of athletic kick saves throughout the year, but her teammates also credit Tassopoulos as an outstanding field general...

Author: By Max N. Brondfield, CRIMSON STAFF WRITER | Title: ATHLETE OF THE WEEK: Rookie Boosts D, Shuts Down Cornell | 10/20/2009 | See Source »

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