Word: talents
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Dates: during 1930-1939
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Their network does not draw the big glamor shows aglitter with expensive stars, but it does a solid business with sponsors who spot their advertising in chosen areas by using small clumps of stations, who economize on talent costs by using recorded programs, who add to NBC and CBS advertising intensive MBS regional coverage, has as well a collection of sponsored shows which uses its full network. Their business has grown from a gross of $1,364,876 for 1935 to $2,269,078 for 1937. The first eight months of 1938 brought them $1,673,913 and contracts already...
...publisher puts on a show in which advertisers are invited to participate by inserting announcements promoting their products. In radio, the advertiser not only does his own announcing, he puts on his own show. Time was when the networks had a larger part in finding and developing talent for advertisers to buy. President Paley takes credit for "discovering" Kate Smith, Morton Downey, Bing Crosby. But more recently advertising agencies have found how to do this job for themselves, need less help from the networks. Nevertheless, President Paley is still very much in show business. About five-eighths of Columbia...
...Direct-mail advertising, throwaways, radio talent and production costs are not included...
Eugene Meyer took him to Washington, and in the scrambled days of Mr. Hoover's exit and Mr. Roosevelt's advent, alert young Lawyer Corcoran made himself extremely useful as a personnel man to staff the new administrative agencies with legal talent. For this he was equipped by having run a placement bureau for Harvard Law graduates. Washington became full, and still is, of his "boys," who not only get work done the way he wants it but constitute an argus-eyed personal intelligence service. He particularly delights in drafting able sons of Tory fathers and infecting them...
Monastic also is Mrs. Ames's talent for smelling out incipient romances, nipping them with subtle but insistent notes. A young novelist, for example, may imagine that his walk with a poetess has gone unobserved. But next morning both parties are pretty sure to receive a cryptic note: "It is unwise to form youthful attachments," or "Sorry you missed an interesting discussion in the parlor." Yaddo is not bothered by rumors that it is a free-love colony. Nonliterary, nonartistic wives and husbands are not usually invited to Yaddo with their mates. Married artist-couples and their children...