Word: tales
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...common sense that stories hook people on ideas--Who doesn't like a tale?--but again the Heath brothers back up their claims with scientific findings. In one experiment described, a group read a story in which John put on his sweatshirt before going out for a jog, and another group read a story in which John took off his sweatshirt before heading out. Two sentences later, up popped a reference to the sweatshirt. People who had read about John taking off his sweatshirt spent more time over this new bit of information. Mentally, they had left the sweatshirt behind...
...handsome young lawyer (Robert Redford) uses his charm and telegenicity to challenge an aging Senate incumbent. Welcome to the new politics. Jeremy Larner, who won an Oscar for his screenplay, had been Eugene McCarthy's chief speechwriter in the 1968 campaign. His insider's take was a cautionary tale of such subtlety that it sailed over the heads of some viewers--like Dan Quayle, who said the movie inspired him to be a politician...
...heroine played by newcomer DAKOTA BLUE RICHARDS (yes, another little blond named Dakota) journeys to a universe of flying witches, armored bears and humans living alongside their animal-shaped souls. "It's a character-driven effects movie, if there is such a thing," director Chris Weitz says of the tale from Philip Pullman's series His Dark Materials. And what plays NICOLE KIDMAN'S soul? "A very evil, vicious monkey." But, you know, an elegant, Australian species...
There's a bolt of pathos in that tale, but in truth it was accessible design that made the name famous. "Tahari's success comes from the fact that the look is not too fashion forward and not too conservative," says Dana Telsey, CEO of Telsey Advisory Group (TAG), an independent research firm. "They've also captured a very wide audience--both the upper-end consumer and the aspirational consumer...
...made up, but you know the type) families. So for a while, I tracked the adventures of Encyclopedia Brown, the finest sleuth this side of the Atlantic. A stretch with that endless series about the Boxcar Children. Then I turned my attention to the Redwall saga, those enchanting tales of mice slaying snakes and badgers wielding clubs and the entire abbey feasting on pot pies and drinking cordials far into the night. And I was content. Sometimes, though, in the library for after-school (‘cause Hebrew School didn’t start till four), in between rounds...