Word: talkers
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...Prudential self. But so far, the Straight Talk campaign is suffering from the Mrs. Macbeth problem. Every time the new self is trotted out, the sins of the old self come back to haunt | it. One ad had to be scrapped after a former Prudential client recognized the straight talker as the same broker who had sold him a limited partnership. The ex-client got mad all over again and filed a new lawsuit. Then a second ad was scrapped to protect yet another broker from being sued...
...ratcheted a notch higher in marquee value. "At 11:30, with such heated competition, you have to have guests that are more surefire," says executive producer Robert Morton. "On the old show, we had more breathing room. We might put on a guest who wasn't a great talker but someone we really liked. Now we're going for the best possible performers." Among those scheduled for the first week: Robin Williams, Martin Short, Debra Winger and John Mellencamp. (In a nice bow to tradition, Letterman's very first guest will be Bill Murray, his inaugural guest...
...couldn't show you the fall line of skeletons in Rudnick's closet, because he came out of it long ago. He seems wildly well adjusted, at ease with his career, his sexuality, his place on earth. He is a happy camper and a nonstop talker; he's like a character in his novel Social Disease, who "had pledged a lifelong vow of chatter, as surely as Trappists chose silence." He writes what he wants, and people like it. He eats what he wants -- a deplorable diet of M&M's and bagels -- yet has a slim figure and good...
...buried my sister today," the old man sighs from the backseat. "She was a veteran of the war." The driver, Artyom Dobrovolsky, glances at the rearview mirror and nods. He has a talker. As he dodges the ubiquitous potholes and noses ahead of less intrepid drivers, Artyom settles into conversation. Like most Moscow taksisty, he doubles as paid listener and anonymous confessor. He is a collector of stories from passengers of all kinds, a street chronicler of life in a fractured society...
Limbaugh's knack for being funny persuaded Ed McLaughlin, a former president of the ABC Radio Network, to make the talker a national star. "The thing I got immediately," McLaughlin says, "was his sense of humor in a traditionally nonhumorous format. He had all the elements: innate intelligence, a high curiosity and the desire to be a star." In 1988 McLaughlin made Limbaugh a partner in their enterprise and brought him to New York City's WABC, as a base for the so-called Excellence in Broadcasting Network -- a company that does not exist; Rush just thought the name sounded...