Word: tallow
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Dates: during 1940-1949
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...Name? Since Oscar Wilde and Omar Khayyam went to work for him, Haldeman-Julius has also taken on Plato, Dante, Tolstoy, Goethe, Sir Arthur Conan Doyle, Ralph Waldo Emerson and Tom Paine. But the big names are rarely the biggest drawing cards. De Maupassant's Tallow Ball sold only a poky 15,000 copies a year until Haldeman-Julius re-christened it A Prostitute's Sacrifice (it jumped to about 55,000 a year).* The bestselling Blue Books are those on sex, psychoanalysis and self-improvement; Haldeman-Julius has them written to order by eight staffers scattered around...
...there was no question that the shakeout of inflated prices was spreading and that consumers had tightened up their spending. In addition to cuts in the price of whisky and Ford cars (see below), there were reductions in many basic products, such as lead, zinc, copper, tallow. In its new midseason catalogue, Sears, Roebuck listed many prices anywhere from 10% to 50% cheaper than in its January book...
...lamb shoulder or shoulder chops are delicious, but no, you would rather pay from 20 to 30? a pound more for a leg or loin chops. You imagine bone weighs much more than it does . . . The fat that your children need for normal healthy growth is going in the tallow basket for 8? a pound and you are paying for it with higher prices...
...want of slaughtered livestock, soapmakers lacked tallow and grease to keep up their three billion pounds a year production. Many would have to shut down. For want of soap, laundries all over the country had to reduce their laundering; millions of housewives did the same; wool producers (to whom soap is a major necessity) lamented: "No woolens." For want of glycerine, a by-product of animal fats, General Electric could not get the lacquer it needed to finish thousands of refrigerators. For want of industrial soap and stearic acid, all synthetic rubber production in Akron was expected to drop sharply...
Americans will soon have dirty faces and hands to go with their meatless tables. As the slaughtering of livestock declines, so falls the supply of tallow, a basic ingredient of soap. Last week Procter & Gamble, one of the world's largest soapmakers, predicted that the soap shortage in the U.S. will soon be worse than during...