Word: tallow
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...consumption, fast-food chains, where some 40% of the U.S. potato crop ends up, have been serving the same basic burger accoutrement. After health concerns about the high fat content of fries were raised more than a decade ago, McDonald's switched in 1990 from a blend of beef tallow and cottonseed oil to pure vegetable oil in its deep fryers. Now McDonald's and the others are scrambling to respond to concerns about trans-fatty acids...
...acids are the building blocks of dietary fats, an essential part of the human diet. Dietary fats contain a mixture of saturated and unsaturated fatty acids (the difference: saturated fats carry a full quota of hydrogen atoms in their chemical structure, and unsaturated fats do not). Such products as tallow, lard and butter are saturated fats, whereas those like soybean, canola, olive, cottonseed, corn and other vegetable oils are unsaturated. Saturated fats are associated with increases in LDL cholesterol (the bad kind); unsaturated fats can bring that number down...
...spoken microbiologist co-founded the Washington-based Center for Science in the Public Interest, he has enraged the restaurant industry (fettuccine Alfredo: "a heart attack on a plate"), forced a ban on sulfites at salad bars after a rash of fatal allergic reactions, shamed McDonald's into excising beef tallow from its French fryers, roused moviegoers against artery-clogging coconut oil in popcorn and successfully lobbied for nutrition labels on all supermarket processed-food items...
...fast-food chains, focusing on the largest. MCDONALD'S, a subheadline charged, YOUR HAMBURGERS HAVE TOO MUCH FAT! A combination of a Big Mac and French fries, the ad reported, was "loaded" with 25 grams of saturated fat, and those French fries were cooked in fat-laden beef tallow...
Undaunted, with few exceptions, major newspapers ran another Sokolof ad in July. This one was headlined MCDONALD'S, YOUR HAMBURGERS STILL HAVE TOO MUCH FAT! AND YOUR FRENCH FRIES STILL ARE COOKED WITH BEEF TALLOW. The ad noted that Burger King and Wendy's were also culpable and reported an Advertising Age poll revealing that 38% of Americans who saw Sokolof's first set of ads had decreased their patronage of fast-food restaurants. It also pointed out that laboratory tests conducted for the New York Times had confirmed the accuracy of those...