Word: tamago
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...mispronounces words with a staccato-like butchering of the language. One online video shows him talking to himself while practicing from a phrasebook, proclaiming "horenso" (spinach) with a gesture. Mr. James has appeared in two commercials since the campaign began, in which he also mistakes words, for instance, yelling "tamago" (egg) in Japanese instead of the similar-sounding word tamaya, which is shouted during fireworks...
...however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at maps and got excited to go with her," says Kawaminami. "Once he found out that McDonald's was offering the Tamago Double Mac, it became the deciding factor." Why? It was on the McDonald's Japan menu years ago and became Mr. James' favorite when he was a student in Japan. That, says Kawaminami, is when Mr. James became a great fan of Japanese culture and food. (See the 10 worst...
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