Word: tampa
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...expansion year, with the Tampa Bay Devil Rays and Arizona Diamondbacks adding two more television markets, $260 million in expansion fees, and another 324 games to the inventory of moneymaking possibilities. Attendance jumped 12%, with almost seven and a half million more people paying their way into ballparks. The per-game major league average improved by 4% to 29,054, the best it had been since before the strike hit. The ratings for games televised by Fox improved...
Even though the program is voluntary, there are early signs that it might be the kick in the pants needed to get servicers to more aggressively rewrite loans. At a mortgage bankers' conference in Tampa, Fla., on Wednesday, servicers praised the incentive structure, and Jamie Dimon, CEO of JPMorgan Chase, went on CNBC to say he thought the plan would "lead to a lot more modifications." An earlier effort to spark loan rewrites proved to be a flop, but the Administration thinks this new program could reach 3 million to 4 million homeowners. The plan also includes an endorsement...
Fare Sale II. AirTran Airways has got travel to all the airline's destinations (like Chicago to Tampa for $79, or Atlanta to San Juan for $99) on sale. Purchase by Feb. 10. Good for travel to Florida and San Juan through March 11, and all other destinations through May 20. 800-AIR-TRAN...
...this historically challenged economy, hosting an extravaganza was not realistic," says SI spokesman Scott Novak. Nike is passing on a party. Cadillac, which has sponsored a celebrity go-kart race the past six years, also shuttered its event. Warrick Dunn and Derrick Brooks, who play for the hometown Tampa Bay Buccaneers, had scheduled a celebrity party and golf tournament for Jan. 29-30. But the event fell about $100,000 short of the $200,000 sponsorship goal and was shelved. Even CAA and Octagon, the sports agencies, aren't throwing parties...
...Sponsors have also lined up for ESPN The Magazine's big affair, which will take place in a 22,000-sq.-ft. outdoor space in downtown Tampa on Friday. Wyclef Jean will perform for 1,250 people. The party is a no-brainer for ESPN because the marketers are paying for the whole thing. "If we did not have full sponsor support, we would not do the event," says ESPN The Magazine publishing director Steven Binder. Ford, Corona, Old Spice and H&R Block are picking...