Word: tampax
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Dates: during 1980-1989
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...which is caused by the common Staphylococcus aureus bacterium and occurs primarily in menstruating women under 30. While fatalities have been few-only 40 have been recorded-the revelations about TSS disturbed tampon makers, who have built a market of 50 million regular users. First marketed in 1936 by Tampax, which had bought the patents for the product from the Colorado doctor who invented it, tampons are big business. All told, sanitary products account for roughly $800 million of the $10 billion spent each year on medical devices, and sales of tampons have pulled even with those of the older...
...While Tampax, which makes only tampons, remains the industry leader, it has been pressed by four marketing giants that entered the field later: Procter & Gamble, Playtex, Kimberly-Clark, and Johnson & Johnson. The powerhouse among them was P&G. Armed with the marketing muscle it has as the nation's largest seller of bar soaps and shampoo, the company propelled its Rely brand to 20% of total tampon sales by last August...
...retailing axiom that the company whose products command the most space on store shelves leads at the cash register, and giant P&G generally has more space than its rivals. The competitor that suffered most from P&G's push for Rely was Tampax, whose market share slid from 52% to 40% as Rely's grew. Playtex tampons, Kimberly-Clark's Kotex and Johnson & Johnson's o.b. also lost ground to Rely...