Word: tampax
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Dates: during 2000-2009
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...different in the West. In Scandinavia, royal figures endear themselves to their people by bicycling around just like everyone else; in Britain and Monaco, an omnipresent press spotlights the heir to the British throne murmuring about Tampax to his mistress, and the children of Grace Kelly wading through affairs and public breakdowns. If monarchs are so familiar, however, what function are they serving, and how are they really different from celebrities? Many of the kings of Asia have opened up to the modern, international world-King Bhumibol (born in Cambridge, Massachusetts) saw his oldest child marry an American; King Jigme...
...routinely obtained without prescription in drugstores across the U.S. For diabetics, Miles Laboratories makes the $150 Glucometer, which registers blood-sugar count. A diabetic applies a drop of blood to a 50¢ chemically treated strip, which is then fed into the machine. For couples hoping to have children, Tampax introduced in April a urine test that can pinpoint when a woman will be ovulating...
...September that icon of feminine protection, Procter & Gamble's 65-year-old Tampax tampon, will shed its plain white wrapper and reinvent itself as the Tampax Pearl, with an easier-to-use, pearlized applicator decked out in a pastel wrapper that won't turn to confetti at the bottom of a purse. The intended customer, says Tampax spokeswoman Elaine Plummer, is the "joy consumer--the postpone-no-pleasure, spare-no-expense, accomplished, feminine woman who wants her tampon to be more fashion accessory than hygiene product." In other words, the woman who wants designer everything--inside...
...which cedes most of its power to the individual tournaments and hasn't run a very sharp operation. Even as the women's game was flourishing, the WTA was unable for two years to find a lead sponsor for the tour. After losing Virginia Slims, it rejected Tampax for being "too feminine," instead teaming up with a Canadian software company named Corel. For U.S. tournaments, it went with lucy.com which has folded. After another sponsorless year, the WTA finally signed with Sanex, which is some kind of European soap. "Places were selling out, and they still couldn...