Word: tampons
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Dates: during 1980-1989
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...drama began in June, when researchers at the U.S. Center for Disease Control in Atlanta determined that a disorder called toxic shock syndrome (TSS) was related to women's use of tampons. In September Procter & Gamble's popular Rely tampon was identified as the brand most closely associated with the illness, and within days the company withdrew it from sale. Then some tampon makers voluntarily began running newspaper ads describing the health hazards linked with the product...
Last week the Food and Drug Administration proposed a caution that all tampon packages may soon have to carry. It says, "Warning: Tampons have been associated with toxic shock syndrome, a rare disease that can be fatal. You can almost entirely avoid the risk of getting this disease by not using tampons. You can reduce the risk by using tampons on and off during your period." Users are also urged to see a doctor if they develop a fever, vomiting or diarrhea during their periods...
Since 1975 there have been more than 400 reported cases of TSS, which is caused by the common Staphylococcus aureus bacterium and occurs primarily in menstruating women under 30. While fatalities have been few-only 40 have been recorded-the revelations about TSS disturbed tampon makers, who have built a market of 50 million regular users. First marketed in 1936 by Tampax, which had bought the patents for the product from the Colorado doctor who invented it, tampons are big business. All told, sanitary products account for roughly $800 million of the $10 billion spent each year on medical devices...
While Tampax, which makes only tampons, remains the industry leader, it has been pressed by four marketing giants that entered the field later: Procter & Gamble, Playtex, Kimberly-Clark, and Johnson & Johnson. The powerhouse among them was P&G. Armed with the marketing muscle it has as the nation's largest seller of bar soaps and shampoo, the company propelled its Rely brand to 20% of total tampon sales by last August...
...Marquette University, believes that an appearance on a nightly network news show has far more punch with the voter than a commercial. Reedy is skeptical that it really helps Reagan to appear, as he did last week during Shōgun, between a beheading on the show and a tampon...