Word: tankfuls
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Dates: during 1960-1969
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...Norway, miniature tiger tails fluttered from scooters and sedans last week, and the signs along the highways struck a familiar note: Putt en tijger pa tanken. In Western Germany, it is Pack' den Tiger in den Tank; in The Netherlands, Stop 'n Tijger in uw Tank; in France, Mettez un tigre dans votre mo-teur; in Italy, Netti un tigre nel motore; and in Britain what else but "Put a tiger in your tank." The star of one of the most popular advertising campaigns ever hatched on Madison Avenue, Esso's frisky, whimsical tiger with the high...
Though many U.S. ad campaigns are sharply revised and toned down for export, the tiger was crated and shipped with only minor changes, such as substituting "motor" for the untranslatable "tank" in the wording of French and Italian slogans. In just the month since it was introduced with unprecedented hoopla as Esso's first all-Europe promotional campaign, the drive has spread to 14 countries, leaving a trail of 1,000,000 tiger tails and such gimmickry as tiger T-shirts, balloons, pencils, coloring books, key rings, windshield decals and jigsaw puzzles...
...Dutch station attendants even dress up in tiger suits. At Rome's Vallelunga auto race track last week, Esso wheeled out a caged circus tiger that stole the show. It has had a German pop singer record a rock 'n' roll song called Tiger in the Tank, with Tiger Rag on the flip side...
Syncom I, the Hughes-built oldest brother of Early Bird, reached its orbit in 1963, but an exploding tank of high-pressure nitrogen kept it from succeeding electronically. Syncom II and III, used by the Department of Defense, were successful, but their performance has been kept partially secret. Early Bird, the fourth of the series, was built and launched for Comsat, the private company that was created by Congress to set up a commercial communication-satellite system. In the Syncom family, Early Bird was the big, public success...
...turned on only when important visitors arrive. Roadways are falling apart, but when Sihanouk recently ordered a load limit of eight tons on the vital Pnompenh-Battambang Highway, he had to rescind the decree. Shell Oil, which supplies Battambang with all its oil and gasoline, pointed out that its tank trucks weigh six tons empty, and without them the town would soon be unable to operate its electric plants, trucks and cars...