Word: tankless
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Dates: during 2000-2009
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Today Current Energy operates what is probably the first dedicated energy-efficiency retail store in the U.S., a hip space in Dallas' tony Highland Park where shoppers can buy ultraefficient air conditioners, tankless water heaters and even electric votive candles. But while the store itself is green cool--reminiscent of the Apple retail shops that Harberg helped roll out in his previous career--the real value in Current Energy isn't in its gadgets but in the services it offers. "It's an art to figure out how to save money at home," Harberg says. "We do the work...
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