Word: tannen
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Dates: during 1950-1959
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Happy Sounds. One of seven radio stations in a chain headed by wealthy Food Broker John Kluge, WILY quadrupled its advertising billings in the last three years, now carries 150 commercials a day. Yet both Tannen and Kluge felt its identification as a Negro station had sealed off even more potential customers...
Explained manager and Part-Owner Ernie Tannen: "After inspecting our electronic navel, we decided we had grown too fast and too big to keep on being just a Negro outfit." WILY found that its mesmerizing music and offbeat programs were attracting up to three times as many white as Negro fans. So WILY, after filing new call letters with FCC, became what Tannen believes to be the first Negro station to move into the general market...
...improvement in the Negro community. From its pigeon perch on top of a fruit market, WILY collected neighborhood news by offering listeners $5 for tips on human-interest stories or uptown gossip. "Radio isn't like it used to be,'' says balding, Baltimore-born Manager Tannen, who once worked as a chorus boy in Mae West's Catherine Was Great. "It has become like wallpaper, a companion...
This week Tannen planned to celebrate WEEP's christening by playing only one record all day, Perry Como's Just Born. In picking a new name for his "general market" station, Tannen combed the dictionary before deciding that WEEP held all sorts of possibilities: "A surefire slogan: 'WEEP for joy.' I can call myself the WEEP veep; we'll have a traveling car called the WEEP jeep; and, my God, think of what we can say when we sign off: 'And now, for the next twelve hours you won't hear a peep...