Word: tantiprasongchai
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...brutal. When Tiger offered a 59¢ one-way ticket to Bangkok from Singapore on September flights, AirAsia countered with a 29¢ fare. Fernandes advertised the promotion with his usual flair. Ads showing two beautiful flight attendants draped over a subdued tiger boasted, "AirAsia tames even the wildest tiger." Udom Tantiprasongchai, chief executive of Orient Thai Airlines, says fierce competition from AirAsia and flag carrier Thai Airways forced him to slash the fare on his One-Two-Go budget service from Bangkok to Chiang Mai to less than $25, about 30% lower than he had planned. At that price, he admitted...
...rivalry among no-frills flyers is already getting brutal. Udom Tantiprasongchai, chief executive of Orient Thai Airlines, says fierce competition from AirAsia and flag carrier Thai Airways has forced him to slash the fare on his One-Two-Go budget service from Bangkok to Chiang Mai to less than $25, about 30% lower than he had planned. At that price, he admits he's losing money. But Udom has wreaked revenge. He says he routinely employs a team in his office to go on the Internet and buy up as many of the cheapest tickets on AirAsia flights as they...
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