Word: tap
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...overwhelming store shelves. Quaker may be known for oatmeal, but its magic potion is Gatorade, a $2 billion-a-year dynamo of a brand that has a hammerlock on 80% of the sports-drink market. "When we're done," Gatorade chief Susan Wellington told analysts earlier this year, "tap water will be relegated to showers and washing dishes." Coming on the heels of Pepsi's recent $370 million purchase of SoBe, the hottest of the New Age tonics, the Gatorade deal was Enrico's crowning achievement, effectively solidifying Pepsi's dominance in the fastest-growing segment of the drinks business...
...VISORPHONE Clamp the VisorPhone on your Handspring Visor (a cheaper clone of the Palm), tap a number in your address book and--bang!--look who's talking. This will be remembered as the year the cell phone and the PDA finally married...
...Powell. Sunday, Bush is due to tap Condoleezza Rice for NSC adviser and name most of his White House staff, and by the time he heads to Washington on Monday he'll have only drawn raves for surprising no one at all with his picks so far. The final piece of the foreign policy puzzle: defense secretary, for which the top two names are Pennsylvania governor Tom Ridge and former senator Dan Coats. It's already sparked the first "reasonable men can disagree" fight of the Bush administration, with Cheney pulling for Coats and Powell urging Ridge, the pro-choicer...
...interesting, if uncomfortable, bit of live drama, as for precious minutes the fumbling reporters tap-danced, giving useless definitions of certain Latin phrases as if to demonstrate that, even if they couldn't tell us who our next president was going to be, they were still worth their paychecks. On CNN, Roger Cossack seemed particularly lost and pitiable, hemming and hawing as Judy Woodruff pressed him on whether the decision ended the Gore campaign or not that it would be "irresponsible" to say anything conclusive before he'd read the whole opinion...
...prize for "best packaging of a candidate" must be awarded to Ralph Nader (Gore supporters, get out the voodoo dolls), whose huge success (comparatively speaking) can undoubtedly be ascribed to his ability to tap into the aggregate pre-existing consumer consciousness by mimicking ads from Mastercard and Monster.com. The former has a tagline that includes "Campaign ads filled with half-truths: $10 million. Finding out the truth: priceless"; the latter shows a succession of adorable children proclaiming: "When I grow up, I want the government to have the same problems it has today. I want to vote for the lesser...