Word: tap
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...Many of these haunts are architecturally designed to tap into people's fears. Pickel, who designs haunts throughout the country, knows how to use architecture to creep out people, with features like wide rooms with low ceilings, elusive exits, crawl spaces, or uneven, shifting floors. Other eerie additions include lighting that comes from the ground, a high-tech sound system (allowing a variety of sounds to play at the same time), smells (like rotting earth) and the storyline. "A haunted house is like a horror movie and you are figuring out the story as you walk through it," says Pickel...
...This is the thing that makes a CEO talk about "maximizing shareholder value"--a phrase that may make sense to someone immersed in the logic and parlance of business but not to rank-and-file employees. The Heath brothers recount an experiment in which one group was asked to tap out songs for another group to guess the title. There was no music, just knocking on a table. Listeners correctly named about 2.5% of the songs--but the tappers predicted they'd get about half right. When you hear a tune in your head, it's tough to put yourself...
...cell on the first day; when it ran out, Waddah would knock on his door and ask the guard for a refill. Once a day, the captives were taken to the toilet in groups of five. Their hands bound behind them, they would queue up at a tap just outside the toilet. One by one, the captives were untied, and they filled a red plastic bucket with water and went in. The others would wait, still fettered, while a guard armed with an old AK-47 watched them carefully...
...country's last national nightmare, Watergate, pursued a sensible foreign policy and was still undone by events - such as the Soviet invasion of Afghanistan and the Iranian revolution - that had their roots in his predecessors' failures. Carter's misfortunes, of course, allowed Ronald Reagan to come along and tap into the country's yearning to bury the ghosts of Vietnam and become great again. It helped that the Reagan Presidency coincided with the emergence of Mikhail Gorbachev. Either way, it is Reagan, not Carter, who gets credit for helping to end the Cold War and now occupies a place...
Yunus’ strategy of mutual benefit sets him apart from the Nobel laureates before him who labored to address poverty. He has been both praised and criticized for finding a method that not only helps the poor but also allows the financial markets to tap into the 86 percent of the globe’s population that has had little or no access to bank loans. Yunus’ prize honors not just his specific strategy, however, but also his impulse to redefine how we look at the problem of global poverty. Microfinance demonstrates that what matters...