Word: taper
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Dates: during 2000-2009
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There is another sizable chunk of the holiday market still left to be served--the procrastinators. E-commerce traffic began to taper off in mid-December as shoppers worried that online deliveries wouldn't arrive on time. Who could blame them? Wal-Mart and others warned Web shoppers as early as Dec. 12 that they couldn't guarantee delivery by Dec. 25. But with overnight delivery, Weiner says, "I don't see any reason why the Net couldn't serve that last-minute shopper." Better get cracking on that back end. --With reporting by Jacqueline Savaiano/Los Angeles