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...temperatures top 100F and humidity reaches 90%. Given the sweltering outlook, it's no surprise that one of the hottest Olympic races is already taking place off the track. The world's three major sportswear manufacturers--Adidas, Nike and Reebok--have developed new technologies, from ice vests to metal tape to ventilated shoes, to keep athletes cool in the ancient city. The companies hope Olympic gold will trickle into the bottom line. "The Olympics provide a great opportunity for these companies to create demand for their footwear and apparel," says Mitch Kummentz, senior analyst at D.A. Davidson & Co., an investment...

Author: /time Magazine | Title: Olympics: Cool Runners | 6/21/2004 | See Source »

...accounted for 20%, or $82 million, of the company's 2003 U.S. apparel sales. For the Olympics, Adidas has unveiled the Adistar SS running shirt, with a wicking fiber that helps sweat evaporate and wide mesh holes that increase ventilation. Adistar's silver microfibers down the back and metallic tape at the neck let heat escape, creating a cooling sensation upon touch. "Since I started using ClimaCool, I don't sweat as much," says Haile Gebrselassie, the two-time 10,000-m Olympic champion from Ethiopia and one of some 5,000 athletes who will use ClimaCool in Athens...

Author: /time Magazine | Title: Olympics: Cool Runners | 6/21/2004 | See Source »

...Burn, baby, burn. That's a beautiful thing." ENRON TRADER, after a forest fire shut down a major transmission line into California, on an audio tape showing apparent collusion to manipulate energy prices in the state...

Author: /time Magazine | Title: Verbatim: Jun. 14, 2004 | 6/14/2004 | See Source »

...homemaker. Peterson had said that on the morning the prosecution says he killed Laci, she was watching Stewart talk about meringue. The Modesto, Calif., police department claimed no meringue was mentioned on Stewart's show that morning. But Peterson attorney Mark Geragos, in his opening statement, played the tape and showed otherwise...

Author: /time Magazine | Title: Peterson's Martha Defense | 6/14/2004 | See Source »

...pregame decision to take that field with the help of some tape and a brace remained unyielding. Fitzpatrick was a man with a mission that day, and no mere corporal hindrance was going to keep him from going out there...

Author: By Lisa Kennelly, CRIMSON STAFF WRITER | Title: Performance of the Year: Ryan Fitzpatrick, The Game | 6/10/2004 | See Source »

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