Word: taping
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Dates: during 1970-1979
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Ampex, based in Redwood City, Calif., first won supremacy in the market by the ancient strategy of being first with the most. When stereo tape cartridges and portable players appeared in 1965, most recording companies were reluctant to make the large investment needed to produce tapes for cartridges. Ampex officials correctly figured that consumers, particularly among the young, would spend heavily for the opportunity to listen to 80 minutes or so of uninterrupted stereo music of their choice in cars, on the beach, or anywhere that they might travel. The company contracted to reproduce on tape the music of scores...
...Columbia, Capitol and such relatively new companies as General Recorded Tape and International Tape Cartridge. Ampex officials concede that their market share has recently dropped to about 35%-some rivals put it closer to 30%-and is likely to shrink further, perhaps to 25%. Though they think that such a share would be enough to keep sales rising because of anticipated market growth, they are not complacent about the prospect...
...Ampex counterattack is led by Donald V. Hall, 33, vice president of the Chicago-based tape division. He is a mod executive who favors Edwardian suits and splashy ties, partly, he says, as an example to older Ampex executives, whom he is trying to persuade to think "pop." He also has come to admire the music that the young favor, and that helps him in negotiating with some recording stars. "These kids on records are saying something," he explains. "If you are an adult, and you shut them off, then you are not hearing what's going...
...independent record producers to replace the companies that have dropped Ampex contracts. More important, Ampex has established its own record-making division, partly to assure itself of a future supply of music. It has recruited The Great Speckled Bird, The American Dream and other singing groups to perform on tape...
...Colburn got off to a very poor start, then came from behind with three-fourths of a lap to go, and outleaned teammate Tom Downer-who finished second-and Princeton's Fred Schnure at the tape. All three registered 1:12.2 clockings. Colburn's win built the Crimson's lead...