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Success aside, Nike has had its stumbles. When it began outfitting Chinese professional soccer teams in the mid-1990s, its ill-fitting cleats caused heel sores so painful that Nike had to let its athletes wear Adidas (with black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

...Yourself!Fitness(on Xbox now; on PC in November and PS2 in January) may help change that. The new conditioning game is a virtual personal trainer that trades the usual gurus of home-exercise videos for a digital workout expert named Maya. Yourself!Fitness functions like an interactive workout tape. You input personal data, including height, weight, push-up proficiency and fitness interests, and Maya recommends a fitness routine and schedule. Then the warm-up is over. Maya leads you through heart-pumping workouts drawn from disciplines like yoga and Pilates. Unlike her prerecorded video counterparts, Maya will vary workouts...

Author: /time Magazine | Title: Technology: SHE SINGS THE BODY ELECTRIC | 10/18/2004 | See Source »

Such synchronized attacks are a common al-Qaeda tactic, Israeli intelligence sources point out. And five days before the attacks, al-Jazeera aired a new tape of al-Qaeda's second-in-command, Egyptian native Ayman al-Zawahiri, calling for Muslims to support the Palestinian uprising by attacking Israel and the U.S. Mohammed Salah, an Egyptian expert on Islamic groups, notes that the Sinai operation targeted a number of key interests of al-Qaeda's sworn enemies: the Egyptian-Israeli peace treaty, Egypt's promotion of a comprehensive Middle East peace settlement and the security of Israel and Egypt, Washington...

Author: /time Magazine | Title: IS AL-QAEDA IN SINAI? | 10/18/2004 | See Source »

Dartboard could barely contain his laugher at the University’s recent announcement that an Alcohol Dean will be hired. After all, Harvard’s issues—especially one as deep-seated and difficult to solve as student drinking—are best confronted through red tape and a larger bureaucracy. Right on, University Hall...

Author: By The Editors, | Title: DARTBOARD | 10/15/2004 | See Source »

...fact through the Brothers Grimm that Tatar first became interested in the study of fairy tales. In her office she has a volume of their stories barely kept together with rubber bands and duct tape...

Author: By Jayme J. Herschkopf, CRIMSON STAFF WRITER | Title: Tatar Talks Tales | 10/15/2004 | See Source »

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