Word: tappan
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Giveaway games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine...
...little cartoon man popped on-screen and chanted: "Alka-Seltzer, speedy Alka-Seltzer, bound to please you, take it for relief." In the "reception room" the announcer intoned: "Let me show you some of your wedding gifts: I'm sure you'll find nothing cooks like a Tappan range. This portable sewing machine features an automatic lubricator; for entertaining in the home you'll love using this Gallo rollcart. This Samsonite luggage is the first luggage made of magnesium." There was the "Underwood portable with the golden touch," HIS and HERS golf bags (Shirl: "I promise...
...Tappan...
...continues to flourish, the U.S. economy can gradually eliminate many of the shortages of 1955. As part of the effort to solve its awesome shortage of highways, New York state last week opened a new, three-mile bridge across the Hudson River's Tappan Zee, 18 miles north of Manhattan, bringing near to completion the longest single express highway in the world, the 427-mile, $1 billion Buffalo-to-Manhattan thruway. Even the shortage of highways may some day be solved, impossible as that may seem...
ELECTRONIC ranges, which can cook a 16-lb. turkey in an hour and 15 min., will soon be put on the market for home use by Tappan Stove Co., Mansfield, Ohio. Tappan already has put some handmade models in kitchens, experts to be mass-producing the ranges next year. Present price: about...