Word: tapped
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Dates: during 2010-2019
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With a host of companies trying to tap into baby boomers' fear of senior moments, the growth in cognitive-fitness products has as much to do with aging consumers as it does with the discovery that adult brains can generate new cells. At least six weeks of sustained, intense learning generally results in increased brain thickness. This finding has fueled a hot theory in Alzheimer's research: the more you work out your brain, the more you accumulate what is referred to as cognitive reserve. (See more about the brain...
...search company Baidu. But it isn't just that Google has struggled. All of the New Economy western companies in the media and information business have failed to establish themselves in China. Before Google, eBay and Yahoo both made investments of years and millions upon millions of dollars to tap the fast-growing Internet generation in China, and like Google, they could not gain traction. Both companies ended up pulling the plug on their China ventures, with eBay losing out to domestic Chinese auction company Taobao, and Yahoo ceding its operations for an ownership stake in Alibaba.com (which also controls...