Word: tapping
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This week's tea parties afforded the governor an opportunity to tap into the Texas spirit of independence, a surefire crowd-pleaser in the reddest of red states, one with a profound sense of its own identity, independent history and anti-Washington sentiment. "Texas has yet to learn submission to any oppression," Perry told roaring tea-party crowds in Austin and Fort Worth, quoting Sam Houston, Texas' founding father. (See pictures of a post-Dubya Crawford, Texas...
...Back to Its Base. Whether they're pepperoni junkies or hungry college kids, Domino's customers are extremely loyal. And now more than ever, the company needs to tap into this crust-chomping base. Domino's can gather the names of all customers who have offered positive feedback over the last couple of years, and send those people a quick letter or e-mail saying: This incident is isolated, we appreciate your business and, please, encourage your friends to stick with us too. "Managing brand influencers is so critically important," says Blackshaw. "Domino's doesn't have the same evangelist...
...away from a share of the league title, the Crimson remained relentless in the fourth frame. Despite getting in a 12-12 tie early on, Harvard took the lead for good after a kill to the right corner by Kuld put the team up, 22-17. A light tap by Jones to center court gave the Crimson its fifth straight win and the playoff spot Harvard had been gunning for since the beginning of the season...
...tap into this base - which the company says it has lost over the past decade - Denny's has created something called the Allnighter program. From 10 p.m. to 5 a.m., the chain has started playing alternative-rock music. It has sponsored more than 30 emerging bands - they get free meals while on tour - and organized late-night meet and greets, and occasional jam sessions, with the musicians in the restaurants. The servers wear casual black T shirts instead of buttoned-up uniforms. Denny's has also just introduced four new late-night menu items, each priced between...
Martinez is particularly anxious because this means there will be no water in her taps this entire weekend. She is also enraged that the blight is mostly hitting poor neighborhoods like hers. "The rich are still swimming in their pools while we are dying of thirst," she says. Playing up to the class war theme, Mexican newspaper Reforma showed a photo of a woman using a public tap in a poor area next to another woman hosing down her lawn in a rich suburb. (See pictures of crime fighting in Mexico City...