Word: tappingly
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Dates: during 2000-2009
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...service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote...
...that article too. Within my repertoire in the New York City Ballet, there is a big tap number from “Slaughter on Tenth Avenue.” We run the gamut with different choreographers who aren’t necessarily what you would think of as traditional ballet choreographers...
...From Napoleon Hill (Think and Grow Rich) to Norman Vincent Peale (The Power of Positive Thinking), from Zig Ziglar (Born to Win) to Rick Warren (The Purpose-Driven Life), this idea has never lost its power over the American imagination. Giuliani tries to tap into that power by presenting himself as the ultimate can-do politician, a man who approaches government like a business, who prefers results over ideologies and who sees victory as the national birthright...
...Highly Charged Erotic Life of the Wellesley Girl.” This oft-cited article stereotypes undergraduates at Wellesley as nothing short of promiscuous floozies, propositioning themselves to any man who steps foot on campus. The article’s description of the Dyke Ball is snarkily crafted to tap into male carnal lust, best exemplified by the Animal House scene in which John Belushi secretly observes a naked, sorority pillow fight. In the article’s words: “Women arrive nearly topless, or wearing only Saran Wrap or body paint (which inevitably sweats...
...make those decisions. We do that every week in print and every day on TIME.com by not just reporting the news but putting it in context and perspective. We offer clarity in a confusing world, explaining not only what happened but why it matters. To do that, we tap into our network of correspondents in the U.S. and elsewhere--we have more than 30 correspondents in foreign bureaus, as well as four international editions whose stories are all available on TIME.com...