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...racing season, fish lovers raise their most prized species in it, horticulturalists nurture exotic African violets with it-and people drink it. It is bottled water, and it is used for all those things because it is supposed to be purer than the stuff that comes from the tap...

Author: /time Magazine | Title: CONSUMERISM: Bird-Dogging the Bottlers | 9/13/1971 | See Source »

...glasses, the sales of bottled water soar. In the past five years, home consumption has increased by more than 50%, and is still rising by a snappy 10% per year. But no overall set of governmental standards or regulations has emerged to ensure that bottled water is not simply tap water in disguise, or something no better...

Author: /time Magazine | Title: CONSUMERISM: Bird-Dogging the Bottlers | 9/13/1971 | See Source »

...well-traveled Americans, bottled water evokes exotic, health-giving European spas. In the U.S., however, only 1% of bottled water is imported-and, of course, now subject to the 10% surtax. Only half of the bottled water sold in the U.S. comes from underground springs. The rest is tap water that has been purified and elaborately filtered. But ads for the finished product often make it sound as if it had gurgled fresh from the ground in some sylvan mountain glen. Says one FTC attorney who has handled half a dozen such cases in the past year: "Usually the bottled...

Author: /time Magazine | Title: CONSUMERISM: Bird-Dogging the Bottlers | 9/13/1971 | See Source »

...regulation. Though no cases of illness caused by bottled water have yet been reported, one recent test sampling of four brands of bottled water sold in Washington, D.C., revealed bacteria counts anywhere from seven to 70 times greater in three of the brands than in ordinary Washington area tap water. The highest count was scored by Deer Park Mountain Spring Water, owned by the Nestle Co. But Deer Park officials contend that the bacteria are harmless to human health and contribute only to the water's distinctive taste. Says Fred H. Jones, executive director of the American Bottled Water...

Author: /time Magazine | Title: CONSUMERISM: Bird-Dogging the Bottlers | 9/13/1971 | See Source »

Reality is lamentably different, though one gets to feel that Diana is one hell of a tap-dancer. She is a rich, intelligent New York woman, "32, going on a thousand." There are three fractured marriages in the past and four nearly forgotten children...

Author: /time Magazine | Title: Books: Wanting It Now | 8/9/1971 | See Source »

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