Word: tareyton
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...apparent heart attack; in St. John in the U.S. Virgin Islands. In 1968 he came up with the line "Wisk beats ring around the collar," reportedly after research found shirt-collar dirt to be among homemakers' peskiest wash problems. He also drummed into Americans' heads the notions that Tareyton smokers "would rather fight than switch" and that "Delta is ready when...
...Shakespeare of sloganeers. If you?ve ever tried to purge from your memory such insistent phrases as ?Ring around the collar,? ?Schaefer is the one beer to have when you're having more than one,? ?How do you handle a hungry man??, ?Delta is ready when you are,? ?Us Tareyton smokers would rather fight than switch? and ?Quaker Oatmeal - it?s the right thing to do? ... well, now you know who?s to blame...
...Schmidt is weak on technique and her approach run is slow, she has to compensate with her fast arm movement and astonishing power. Pro Shotputter Brian Oldfield calls her "all arm. If she gets some speed, she'll hit 240 ft." No devotee of training-she chain-smokes Tareyton 100s and quaffs beer with true zeal-Schmidt will check in at Montreal at 6 ft. 1 in. and 178 Ibs., some 10 Ibs. heavier than she would like -the excess due more to weightlifting than beverages. Schmidt also will take to Montreal not only her immense desire...
...Sports. The company also will provide $100,000 in prizes for a women's tennis tournament, the "Virginia Slims Women's Invitational." In the sliest move of all, American Brands is considering television promotion of ban-exempt pipe tobacco under such famous cigarette names as Pall Mall, Tareyton and Silva Thins; even the packs will be cigarette size...
...take control of the company and use it as an English avenue for some interesting new products. English smokers are as taken by filters as American smokers, and American Tobacco Chairman Barney ("Brand-a-Month-Barney") Walker has plenty of brands for the British market, led by fast-selling Tareyton. In addition, Walker can also introduce through Gallaher such products as Mott's apple sauce, Sunshine Biscuits, and perhaps even Jim Beam bourbon...