Word: tareyton
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Dates: during 1940-1949
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...fond of wearing a hat in his office. His alltime Hit Parade favorite is a slam-bang version of Over There (a tune which delighted Mr. Evans). Like Mr. Evans, whose slogan was "Love that Soap," Hill believes in irritating and ear-shattering repetition. Some American Tobacco plugs: "Herbert Tareyton is back-yes, Herbert Tareyton is back!" "Lucky Strike Green has gone to war" and "L.S./M.F.T...
Meanwhile King-size cigarets multiplied like brands of beer in 1933. Hill lengthened another of his own lagging brands, Herbert Tareyton, watched its sales jump to 1,800,000,000 last year. Brown & Williamson's Wings adopted the new size, so did Spuds (Axton-Fisher), Beech-Nut (P. Lorillard), Dunhill (Philip Morris). Other makers thought up new names: Stratford (Fleming-Hall Co., Inc.), Cinclair (A. Ladis Tobacco Co.), Melowicks (Strand Tobacco Co.), etc. Out of 180,000,000,000 cigarets sold last year, the King size accounted for about...
...Frank Riggio, with a new plant in Brooklyn and $175,000 in machinery, sold 800,000,000 Regents, a 300% increase over 1939 and enough (even with Regents' high-cost cardboard box) to net him a profit. But George Hill was by now far ahead. His two entries, Tareyton and Pall Mall, blanketed 70% of the new market...