Word: tareyton
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Dates: during 1960-1969
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...take control of the company and use it as an English avenue for some interesting new products. English smokers are as taken by filters as American smokers, and American Tobacco Chairman Barney ("Brand-a-Month-Barney") Walker has plenty of brands for the British market, led by fast-selling Tareyton. In addition, Walker can also introduce through Gallaher such products as Mott's apple sauce, Sunshine Biscuits, and perhaps even Jim Beam bourbon...
...Tareyton...
...followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they...
...Waterford KF 23.0 1.40 Lark KF 23.1 1.26 Philip Newport Morris KF KMF 23.3 23.2 1.34 1.46 Viceroy KF 23.4 1.68 Salem KMF 23.6 1.43 Paxton KMF 23.8 1.43 Parliament KF 24.0 1.44 L&M RF 24.9 1.12 Benson & Hedges RF 25.0 1.55 Tempo KF 25.1 1.68 Tareyton KF 25.3 1.35 Alpine KMF 26.4 1.52 Kool KMF 26.6 1.88 Chesterfield R 27.0 1.18 Oasis Lucky Strike R KMF 27.1 27.1 1.42 1.38 Lucky Chesterfield Strike KF KF 27.6 27.3 1.42 1.72 Raleigh KF 27.8 1.98 Old Philip Gold Morris R R 29.7 28.8 1.63 1.37 Belair...
Coupons for Cash. Most prolific of all is the American Tobacco Co. (Pall Mall, Tareyton, Lucky Strike). Vowing "total war" to capture R. J. Reynolds' lead, American President Robert B. ("Barney") Walker, 53, has launched 20 new brands since he took over the company in mid-1963. Pall Mall, the leading non-filter, now comes in filter and menthol versions, as do Luckies. The company's Waterford boasts a moisture-laden filter, Sweet Caporal has an old name with a new tip, and Colony offers coupons exchangeable for cash or trading stamps. Among other brands being tested...