Word: tareyton
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...billion cigarettes in the domestic market and American Tobacco's second-place Pall Mall gained 6.4% to 58 billion, American was hurt by a 9.2% dip in sales of its third-place Lucky Strike, to 47.2 billion. Furthermore, neither of its filters-Hit Parade or Tareyton-broke into the top 15 brands. Meantime, Reynolds sped ahead on the sales of its Winston, up 5.5% to 42.3 billion, ranking it as the top-selling filter and No. 4 among all brands. Reynolds' filtered Salem also took over first place in the burgeoning mentholated market, and rose from 13th...
...FILTER will be offered by American Tobacco Co. on one of its cigarettes (Hit Parade, Tareyton, Pall Mall, Lucky Strike). Industry rumor: filter will be double, with one part charcoal...
...Tareyton filter...
...maker did the same. R. J. Reynolds changed the filter on its Winston brand until in 1957 it let through 3.8 milligrams of nicotine, 22 milligrams of tar v. 3 milligrams of nicotine, 22 milligrams of tar for unfiltered king-size Chesterfield. The percentages are similar for Marlboro, Viceroy, Tareyton, Parliament and the rest of the popular filters. Net effect: "The public has paid premium prices of 2? to 6? per pack . . . for 'protection' they did not receive...
FILTERED CIGARETTES' last big holdout, American Tobacco, is giving in. It will bring out a new cellulose-tipped Herbert Tareyton, continue making the old cork-tip, non-filtered Tareyton and, of course, Lucky Strikes...