Word: tareyton
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...featuring endorsements from Marie of Rumania and many another celebrity, which marked the return of the testimonial to advertising's most polished circles. Outstanding current examples of testimonial campaigns are the advertising of Pond's Cream, Simmons' Beds, Lux Soap, Fleischmann's Yeast and Herbert Tareyton, Old Gold and Lucky Strike cigarets...
...American Tobacco Co. makes "Lucky Strike," "Herbert Tareyton," "Melachrino," "Omar" and "Pall Mall" brands of cigarets. "Lucky Strike" is its best advertised and most popular brand; it sells for 15c a package of 20. The others are more expensive. Straw-tipped Melachrinos sell for 35c a package...
American Tobacco (Lucky Strike, Herbert Tareyton, Blue Boar, Lord Salisbury, Melachrino, Natural, Omar, Pall Mall, Sweet Caporal cigarets, Buckingham, Half & Half, Tuxedo, Bull Durham tobaccos) made net income of $22,499,648 last year...
...American Tobacco Co. did remarkably well last year, according to its annual report last week. This company makes a horde of useful products?Lucky Strike (It's toasted"), Egyptian Straights, Herbert Tareyton, Johnny Walker, Lord Salisbury, Melachrino, Naturals, Omar, Pall Mall, Sweet Caporal ("Ask Dad, he knows"), Bull Durham, Tuxedo, Serene, Old English Curve Cut, and many another. Their sales?billions of cigarets and tobacco packages?netted the company $22,238,919 last year. This meant, after preferred dividends were paid, $9.77 a share (par $50) on the $97,639,600 of common and common B stocks outstanding...