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Lifestyle branding is a predictable response to the restlessness of upper-middle class America. They no longer want the same soulless products, but things that reflect their individuality. Companies clamor to convert people to their brand by dangling alluring lifestyles to shoppers. It is not true believer that they target??it’s the dabbler...

Author: By Will E. Johnston | Title: Selling Values by the Cup | 3/7/2007 | See Source »

India’s agreement with President Bush shows that “India is now seen as a partner and not as a target?? in efforts to fight the proliferation of nuclear weapons, Mukherjee said...

Author: By Evan H. Jacobs, CRIMSON STAFF WRITER | Title: Defense Minister Critiques Pakistan | 9/26/2006 | See Source »

...master list which can be organized by “lifestyle type,” political habits, and likelihood to vote. This master list predicted with 80 to 90 percent accuracy whether a person was likely to vote Republican and helped the Bush team “micro-target?? their campaigning where it would be most effective. Whether you’re an “Anti-Porn Woman” or a “Traditional Marriage Democrat” or an “Archie in the Bunker,” George W. Bush...

Author: By Kristina M. Moore, CRIMSON STAFF WRITER | Title: Fournier Interviews America | 9/13/2006 | See Source »

Dahari said that one parent has offered a challenge grant—offering to donate an undisclosed amount of money if Hillel reaches a certain target??which she hopes will motivate others to donate. Dahari declined to say what the required target was for the challenge grant to be made...

Author: By Claire M. Guehenno, CRIMSON STAFF WRITER | Title: Hillel Falls Short of $75 K Fundraising Goal | 7/14/2006 | See Source »

...several weeks is pretty intolerable. It’s even worse when you have to watch people you once respected grovel at the feet of first-year analysts at these companies, salivating like rabid dogs and pouncing at the first sliver of a business card emerging from their target??s pocket. Collecting that business card is all important because it means you can then e-mail that person and tell them how much you enjoyed meeting them, which means they might tell someone to remember you at an interview, which means…well, some marginal advantage...

Author: By Andrew Kreicher, | Title: May I Have Your Business Card? | 9/30/2005 | See Source »

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