Word: targetedly
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...will soon be established; and expatriate Fijians are returning to the country. For good or ill, Bainimarama has pressed the reset button on Fijian politics and is prepared to wait while the program reloads. He is "very confident" the country is on the right path. "We've set our target and we're heading towards it," he says, with a determined smile. "We're going...
Cheap chic has street cred now, galvanizing a new breed of shoppers. If Karl Lagerfeld endorses H&M, the label shame is pretty much gone from any mass-market brand that has smarts. Target has long proved adept at assembling a dream team of cohorts from various disciplines. "Sometimes it's just in and out for one season," says Sprenger, when asked about the store's less triumphant partnerships. Philippe Starck's line was something of a storm in a kooky teacup. In contrast, the architect Michael Graves signed on nine years ago and is still going strong. Next...
...success of these numerous forays depends on an elaborate support system. Target takes care of the heavy lifting?fabric sourcing, sample production, marketing?and allows the rotating design stars to focus on what they do best. Adams and Sprenger oversee a swat team of merchants and marketers. Volume helps keep costs down. "We have so much buying power that it drops fabric prices dramatically," says Adams, explaining why a cropped suede jacket by Proenza Schouler for Target sells for $139.99 while a jacket from its own line is likely to be 10 times as much. Or why an elegant beaded...
...guests," as they quaintly refer to them?better than anyone. The designers they partner with, themselves unassailable control freaks and not always familiar with the vagaries of large-scale production, are inclined to see their point. "It's like a whole new world to figure out," admits McCollough. "Target interested me because they are more mass market than my company," says Sarafpour. Exposure in 1,494 stores, as well as royalties, doesn't hurt either. Neither Target executive considers these arranged marriages a flash in a Graves-designed pan. For now, at least, a matchmaker's work is never done...
...phenomenon, which started among retailers like Comme des Garçons and Target, has migrated to the art scene. Works by Banksy, a graffiti artist, are now so acclaimed that residents of London neighborhoods want to keep them as local attractions. Banksy was among those artists contributing to a one-month-only gallery on Oxford Street in December that proved so popular, security had to be hired to control the line waiting...