Word: targetedly
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Click the vote! MySpace plans to target its 114 million users in a youth-voter-registration drive this month. Users will be able to post links on their pages to encourage friends to register online...
MySpace gets Google into the fastest-growing online communities, Intuit helps Google target a whole new market of business users, and MTV gets Google into video distribution. So what's in it for the partners? For one, they get to avoid competing with Google, a good outcome particularly for companies without an alternative means of coaxing revenue out of their content. "It's easy to collaborate with Google," says MTV president Michael Wolf. "They move fast. We'd like to do even more with them...
...better for specialty remodelers, who can target deep-pocketed consumers like Mike Engel of Bend, Ore. When he decided to fix up his three-car garage, he characterized it as a "dumping ground and completely dysfunctional." So extreme was the clutter that of his three vehicles, he could fit only the Porsche inside. Engel contacted Mike Maxwell, owner of Garage Improvement, a Garage Envy dealer in Oregon, who completed the makeover this July for $15,500. Maxwell added stain-resistant rubber flooring, cabinetry, recessed lighting and a hot-and-cold water faucet so Engel could wash his cars...
...Group, a market-research firm based in Atlanta, "garage-organization projects are the fastest-growing segment of the home [renovation] industry." The average cost of a Home Depot makeover is in the $1,000 to $2,000 range, says Mullinax, adding that the chain is "trying popular prices" to target the majority of its customers...
...gender. How sad. If there’s a detailed and demonstrable case to be made for Harvard women having a space of their own, then the center’s administrators should be unafraid to make this case and refocus the facility’s mission toward its target audience. But if, as we suspect, no such case really exists, then we should dispense with the “Women’s Center” moniker, drop the charade, and dedicate this space to the entire undergraduate community. The center’s staff, we know, is welcoming...