Word: targetedly
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...broader economic perspective, dropping mortgage-interest deductions has a certain appeal. For starters, it's only one part of a program that would reform the tax code without changing the burden on the average American. It would raise some taxes only as much as it cuts others. The real target is the alternative minimum tax (AMT), designed years ago to prevent millionaires from avoiding tax, but now increasingly encroaching upon the middle class. Next year the AMT will raise the burden of 21 million taxpayers earning as little as $75,000. But to replace the $1.2 trillion that...
...began a formal mentoring program more than 10 years ago, but it does not specifically target minority women. So Yee helped launch the Asian Women's Leadership Network to offer mentoring and networking. IBM recognized her work, and when the firm decided to lead 50 other companies in studying how to best use their Asian talent to target Asian markets, Yee, 50, was handpicked to lead the project...
TIME: If you had a wish list of potential partners to help target newer, younger consumers, whom would you consider...
Forth & Towne also hopes to target four different types of boomer women by offering four brands under one roof: Vocabulary, Prize, Allegory and Gap Edition. Vocabulary is more comfy and expressive; Prize is sexier; Allegory, classic and tailored; and Gap Edition, casual. "This customer has a hard time finding clothes that fulfill all her needs," says Gary Muto, a 17-year Gap veteran who was named president of Forth & Towne last September. "And they all don't lead the exact same life. They are career women, stay-at-home moms and everything in between." Maybe apparel marketers will finally...
William Wright’s new book focuses on the notorious secret “Court” which Lowell convened in 1920 to target and destroy gay students and faculty. But the former University president found a true, lifelong vocation in the paranoid persecution of those who differed from him, whether in their sexual orientation, their faith, or the color of their skin...