Word: targetedly
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Just last month another Equator Principles member, Credit Suisse First Boston, found itself the target of new global protests for its decision to underwrite Shell's controversial Sakhalin II pipeline in the northern Pacific, a project that environmentalists say threatens the endangered western gray whale. Without adequate transparency and monitoring of sensitive projects, NGOs fear, the Equator Principles will become meaningless. "What good is a series of principles like this if you can't verify that they are being applied on a project-by-project basis?" asks Oil Change's Kretzmann. "Equator banks are saying to people, 'Trust...
...advertising industry, not the viewers, that are the target of this week's presentations, allowing the networks to spend the coming weeks and months selling ad spots on the new shows. Long before the hype starts for the fall season's new shows, network executives will be standing on stages and making promises about demographics, households, and various other code words for the ability to connect businesses with your wallet. We will hear slightly desperate rhetoric about the reach and continuing relevance of network TV. For a brief, blissful week - at least in the words of the marketing executives...
...have that target on your back,” said senior second varsity six-seat Nate Rogers. “The other teams are going to try to put together the fastest race that they’ve had all year. There are no more rehearsals for this...
...target is not on our back, it’s on the gold medal,” Holzapfel added. “[And] on the winner’s dock...
...minutes to prove that the target is right where it belongs—and there to stay...