Word: targetedly
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...anything at almost any volume--books, flyers, bills. "It's a reasonable thing for Kodak to do," says Jack Kelly, an analyst with Goldman Sachs. "The competition isn't as vicious." Barbara Pellow, chief marketing officer of Kodak's Graphic Communications Group, points out that the customers Kodak will target--like direct marketers who want to customize their flyers or retail chains that need variable posters--represent a $30 billion market that's growing at a 12% clip. Once again, Kodak's recently acquired portfolio of products is arranged to bridge the gulf between traditional and digital printing...
...Across Kathmandu and other major cities, similar scenes were taking place. Police and soldiers say they arrested hundreds of students that day. Jails were already packed with Maoist rebels and suspected sympathizers, so the students were taken to army barracks and to requisitioned gyms. Students weren't the only target: soldiers also strode into the cavernous, white stuccoed offices of the national government and hauled off government ministers, including Prime Minister Sher Bahadur Deuba, placing him and all other senior political figures in the country under house arrest...
...brand since its August 2002 launch. Wearing Axe will lead to the ultimate male fantasies, imply the ads; one shows a refrigerator stuffed with nothing but whipped-cream bottles and the line "The Axe Effect." The company places ads in such media outlets as Maxim and FHM, which target primarily young-male audiences. "The product has a role in the ads--to help women pay attention to you," says Kevin George, Unilever's director of marketing...
...self-congratulatory pride at hiring a woman, Rimington was outed by her own government. "People were astonished," she says, laughing. "Particularly my neighbors who just thought I was a quiet old lady." Being the first public face of a counterespionage agency made her a high-value target for terrorists--the I.R.A. was very active at the time and Rimington had to move frequently--but generally she speaks of her life at MI5 with unexpected ebullience. "I have been criticized for saying that I found my profession fun, but it's true," she says. "It can be extremely distressing...
...Fructis signed on to sponsor hot young driver Brian Vickers, following deals inked last fall that paired Elizabeth Arden scent Halston Z-14 with icon Jeff Gordon and Avon with phenom Kasey Kahne. Women make up 40% of NASCAR's 75 million viewers, but they aren't the prime target. The new marketers are going after the increasing number of urban and urbane male fans who gel and spritz--and might be swayed by racing's coolest stars. Kahne, a West Coaster with model looks, and rising star Vickers, a self-styled metrosexual, embody an emerging racing demographic. They...