Word: targetedly
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...next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...good intentions. The sight of American boots and hardware on Indonesian soil has fueled nationalist fears and stirred suspicions about the U.S. Indonesian newspapers reported last week that a text message was being forwarded around the country that reads, "After Iraq, will Indonesia be the next U.S. target?" Indonesian President Susilo Bambang Yudhoyono announced that foreign troops had a March deadline to cease relief operations. In response, the Pentagon called off plans to base Marines inside the country. The Indonesians also lashed out at Virginia-based WorldHelp, a missionary group founded by a Baptist disciple of Jerry Falwell's, which...
...beheading by Islamic extremists in Pakistan. When not typing, BHL is a frequent guest on chat shows, a staple of celebrity magazines and a durable symbol of the Parisian high life with his wife, actress/singer Arielle Dombasle. In other words, he's used to being a big target. But with five mostly scathing books about Lévy and his work recently published or on the way, even Lévy may finally be feeling overexposed. The most unflattering light was cast last week with the publication of investigative journalist Philippe Cohen's BHL: A Biography. It argues that...
SODIUM For the first time, the government recommends a target for salt intake--no more than 1 tsp. a day--to keep blood pressure from rising...
...After Iraq, will Indonesia be the next target?" ANONYMOUS TEXT MESSAGE circulating in Jakarta, reflecting Indonesia's distrust of foreign troops. The government has limited aid missions in Aceh to three months...